How Martinelli’s Turned The Champagne Of Apple Cider Into A $500 Million Family Business

Sep 18, 2026 - 12:45
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How Martinelli’s Turned The Champagne Of Apple Cider Into A $500 Million Family Business
They came to America seeking a fortune from the California Gold Rush. Instead, they found sweet success in apples and built a business that’s heading toward a fifth generation.

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Editor Welcome to Vybez. I'm Chris Williamson — builder, strategist, and unapologetic champion of culture that moves people. Vybez exists at the crossroads where music, heritage, and ambition meet; a space for artists, innovators, and communities whose stories deserve more than a passing mention. From reggae's deep roots to the new wave redefining global sound, we cover the culture with intention. Expect sharp editorial, real conversations, and a platform that backs the artists shaping tomorrow. This isn't just a magazine. It's a movement with a microphone — the vybe starts here.